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Promotion of Croatian Health Tourism started on 11 markets

16.07.2019. | Announcements


Croatian tourist agency started a marketing campaign for the promotion of health tourism on 11 key emitting markets among which are: Germany, Slovenia, Austria, Great Britain, France, Italy, Netherlands, Russia, Sweden, Norway and Denmark. The campaign will be implemented until September 30th through online advertising and digital ambient advertising.

„Apart from foreign markets, we will also conduct activities within this campaign for tourists who are already in Croatia, and we will use geolocation settings when we run the campaign. That way we direct our messages on precisely defined areas and on selected target groups of our guests“, said director of HTZ, Kristijan Staničić, adding that surveys show that health tourism services in Croatia have so far been used by guests from Austria, Slovenia, Italy and Germany.



The offer of health tourism is seen through three segments, namely the offer of wellness, medical tourism. The estimates show that it is a product for which annual demand is growing at a rate of 15 to 20 percent and that users of these services are good consumers of higher purchasing power, as confirmed by the data of TOMAS Health Tourism 2018. Data shows that visitors in wellness segment which are staying for several days daily spend 149 euros in average, while in medical consumption they spend almost 292 euros per day. Current Health Tourism Campaign is directed on markets identified and recognized as a perspective of the compatibility category of claims characteristics and Croatian offer in the field of health tourism.

The Croatian National Tourist Board focuses on activities aimed at promoting health tourism and further expanding its offer and achieving an adequate level of quality standards. Also, in order to develop and promote health tourism, as a fast-paced product, especially important for creating motives of arrival in the pre-season and post-season, the Croatian National Tourist Board also participates in the organization of professional and specialized events of health tourism at home and abroad.


AUTHOR: Roko Kvestić
SOURCE: Croatian National Tourist Board
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