Second Quartely report on ETC tourist indicators for 2019 (VIDEO)
23.07.2019. | Interesting news from tourism
The latest European Trip Commission (ETC) quarterly report "European Tourism - Trends and Perspectives 2019" predicts that demand for tourism in Europe will continue to grow in 2019. The growth rate of tourist travel is expected to be 3.6 percent, which is in line with the average of arrivals in the period from 2008 to 2018. But, seeing 2018 figures (6.1 percent), the rate is still somewhat smaller.
The Balkan region was the most successful in terms of rising tourist arrivals, with Montenegro (50% increase) and Slovenia and Greece (8% increase). With that, the mentioned states have shown the benefits of the extended season and marketing investments. Montenegro has benefited from improved accessibility of air traffic and several promotional activities carried out by the national tourist authorities. As far as Slovenia is concerned, the recent victory of Ljubljana and the second place of Bled at ITB Berlin (the largest tourist fair in the world) points to the efforts of the state to attract tourists. On the other hand, Iceland (-11%), Romania (-7%) and Estonia (-2%) reported declining tourist arrivals by April. In the case of Iceland, the recent collapse of low-cost airline WOW Air will further exacerbate tourist indicators, while the decline in Estonia may be explained by a smaller number of Russian tourist arrivals, whose rate dropped by 8.7 percent over the same period last year.
In global terms, Europe has surpassed all other regions in the first four months, with a 7 percent increase in passenger mileage (RPK) over the previous year. The increase was registered despite the pressure of increased demand and limited air traffic control capacity, which caused an increase in the number of delays and cancellations of flights that in 2018 costed the European economy 17.6 billion €.
Among the key distant markets, the United States and China continue to point out their contribution to European tourism with shares of 11 percent and 4 percent. Chinese travelers were mostly on Southern and Mediterranean destinations like Montenegro (+ 150%), Cyprus (+ 62%) and Croatia (+ 44%). Another fast-paced destination for Chinese tourists was Lithuania (+ 77%). Interestingly, despite the possible slowdown in the US economy, Greece (+ 47%), Turkey (+ 37%) and Cyprus (+ 33%) recorded the most significant increase in US tourist arrivals at the beginning of the year.
Between January and May 2019, Croatia generally recorded an increase of 2.6 percent in international arrivals, but also recorded a 5 percent decline in international overnight stays.
It is clear that maintain growth in 2019 will be much more challenging than in 2018. Europe must harmonize its market mix, identify segments that lag behind, and further expand its understanding of pan-European product development. “Through the promotion of transnational experiences, the ETC seeks to increase the visibility of available products and to create awareness of the diversity of the region. An essential factor for achieving sustainable growth in European tourism is public-private partnerships that focus on common and achievable goals, "said Eduardo Santander, ETC's CEO.
"Tourism Years" have become a prominent feature of bilateral relations between the countries recent years, and significant efforts have been made to create partnerships with emerging markets. "Touristic Years" have a valuable purpose - to provide an incentive for increased connectivity between countries and to help destinations expand their attractiveness to other markets. As demonstrated by the success of the "EU-China 2018 Tourist Years", such partnerships can act as catalysts for a faster growth of distant tourist markets as well as developing ones.