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Croatian National Tourist Board among 5 best tourist organizations in the world

13.08.2019. | Interesting news from tourism


The Croatian National Tourist Board has been nominated for the Best Tourism Organization in the World in 2019 by Virtuoso, the leading association of travel organizers in the luxury tourism segment.

The 2019 Virtuoso Award Ceremony was held in Las Vegas as a part of the Virtuoso Travel Week, and the award for Best Tourism Organization was given to Switzerland. The final selection also included national tourist organizations of Australia, New Zealand and Slovenia. This nomination is also a confirmation that Virtuoso has recognized the innovation and creativity in the work of the Croatian National Tourist Board, as well as the potential of Croatia as a destination for luxury tourism.



"We are extremely pleased that the Croatian National Tourist Board has competed in the final selection for the best World Tourism Organization. The nomination itself among the top five national tourism organizations is a big deal and recognition for a small country like Croatia. This recognition is even more important to us when it comes from a reputable association like Virtuoso, which further confirms the excellent position which our country has in an important US market. This is the result of the work and contributions of all tourism professionals who are committed to promoting and developing Croatian tourism throughout the year. This will certainly be a great impulse for our further work, and on this occasion I thank all my colleagues for their dedicated work and contribution, "said Croatian National Tourist Board Director Kristijan Staničić; adding that positive trends are confirmed by US tourist traffic which recorded an 8% increase in arrivals and overnight stays only in July.

Let,s add that Croatia is among the top five fastest growing destinations on the US market, which is confirmed by the strong growth of tourist traffic in recent years. Namely, in the last year alone, in the US, about 585.000 arrivals and 1.6 million overnight stays were generated from the US market, which represents a growth of 22% in arrivals and 18% in overnights compared to 2017. Positive trends were maintained in 2019 as well, with a high 11% growth in arrivals and overnight stays. The additional importance of this market is evidenced by data from the TOMAS Istraživanja agency, conducted by CNTB in cooperation with the Institute of Tourism, according to which American tourists are the best consumers with an average of 158 euros daily consumption.



Virtuoso's nomination was also commented on by Ina Rodin (on the photo above, left), director of the CNTB Representative Office in New York. "In recent years, CNTB has achieved valuable success and recognition in the North American market, and the Virtuoso nomination is of exceptional importance as it confirms that Croatia has finally entered the company of leading destinations for guests of refined taste and deep pocket. This is the second nomination for Croatia, which has confirmed to all parts of Croatian tourism that their work has been recognized in the US market", Rodin said.

The Calvados Club Luxury Travel agency from Split won the award
In addition to the category for the best tourist organization, Virtuoso also gave awards in other categories, so the Croatian agency Calvados Club Luxury Travel from Split won the prestigious award in the category "Best on-site partner", in a large competition of agencies specializing in luxury travel from France , Italy, New Zealand and Vietnam.



Virtuoso is a network of the top US luxury travel agencies with more than 20.000 advisors worldwide and an annual turnover of more than 26.4 billion American dollars. The Virtuoso network includes more than 1.800 partners, including top-class hotels and resorts, tour operators, airlines, agencies, and the main goal of the network is to offer clients in-depth and unforgettable trips. Croatian members of this prestigious network are Calvados Club Luxury Travel, Leonidas Travel, Fortuna Travel, as well as Villa Dubrovnik hotels, Boutique Hotel Alhambra and from this year Monte Mulini. The network of Croatian members is expected to expand further as there are hotels that also meet the high standards and criteria of Virtuoso, a community that is extremely important for the development and growth of luxury tourism.


AUTHOR: Roko Kvestić
SOURCE: Croatian National Tourist Board
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