21.08.2019. | Announcements
The Croatian National Tourist Board has embarked on a major marketing campaign to promote the post-season, which will be implemented until 31 October in 14 European emitting markets, including Germany, Austria, Poland, Italy, United Kingdom, Hungary, Netherlands, France, Sweden, Switzerland, Czech Republic, Slovenia, Slovakia and Spain. The activities within the campaign are carried out through offline and online communication channels, namely television, print, display advertising, YouTube channels and social networks Facebook, Instagram and Twitter.
"At the peak of the tourist year, when more than one million tourists are staying in Croatia every day, we started a big campaign aimed at promoting the season. This year, we have seen a large increase in arrivals and overnight stays in the preseason, and we believe that the same is expected in September and October, for which we already have good announcements. We aim to further strengthen Croatia's position as a year-round tourist destination, " said Director of the Croatian Tourist Board Kristjan Staničić
,adding that by the end of October, Croatia is available to tourists around the world with a significant number of airlines, especially guests from the markets of Austria, United Kingdom, United States and France, who increasingly prefer a holiday in the post-season.
The campaign for the promotion of the post-season is especially focused on active and nautical tourism, as well as the promotion of eno-gastronomy and natural and cultural contents that are the main motives for the arrival of tourists during this period. All the contents offered, as well as the media through which they are advertised, are specially prepared and detailed in accordance with the demand of the markets of the countries in which they are broadcast.
Otherwise, in this part of year, the Croatian National Tourist Board conducted three major promotional campaigns, one for pre-season promotion and two brand campaigns, so far. The first brand campaign was conducted in five broadcast markets, the second brand campaign in eighteen markets, while pre-season promotion took place in a total of twelve markets.