Split Tourist Board Launches Social media Campaign TOGETHER IN SPLIT to inspire future tourists
21.04.2020. | Local Destinations
Split Tourist Board launches campaign to promote destination and activities in this difficult period, which we hope is near its end.
The campaign is followed by hashtags #TogetherInSplit #TravelTomorrow and #VisitSplit on Social media sites.
Split Tourist Board encourages local travel agencies to join the campaign by sending their own interesting photos, videos and other creative content for publishing.
As the main part of the campaign Split Tourist Board published a video on their Youtube page today (at the bottom of this text).
A press release from the Split Tourist Board director:
"Together in Split" is the name of a campaign that will, through the creative content, inspire people to fantasize about the moment when they will be able to enjoy the beauties of our city and region again. It sends a message to tourists that we are together even though we are separated, which is just the meaning of the name of our city.
My team and I have been planning this campaign and the right time to launch it since day one of the crisis. With this campaign, apart from the message of community to the tourists, we want to send the message of community to all tourist workers in Split. We invited all our agencies, hotels, museums, travel guides to join the campaign. We aim to increase the visibility of Split through our joint efforts, primarily on social networks and communicate with other digital channels, as this form of communication is currently crucial.
It is a fact that the expectations from this season are only 10% to 15% lower than the record last year, but according to the estimates of the Institute of Tourism, significant market stabilization will be at the end of next year, so we will direct certain activities accordingly. Of course, I note that day-to-day changes are possible, so we regularly monitor changes in all markets. We will all bear the brunt of this crisis and the system of tourist boards remains without income, but I am sure that together we will overcome this situation with the help of all measures and the government, as well as the local authorities, or the City of Split. We are ready to do our best to bring benefits to our local community with minimal investment.
Finally, I quote the message of our campaign that we want to send a message of encouragement because my team and I, above all, see in this situation an opportunity for new beginnings, new ideas and, above all, an opportunity for the community that we all often miss.
The world stopped because it was the only way to move forward. People parted ways because only in that way could they help one another. But soon, travel will bring strength and love back into our lives; it is in human nature to move and to travel. And then, Split is here to offer you its beauty, heritage, lifestyle. We are waiting for you, and we will be together again in Split."