ROVINJ The ceremonial awarding of the prestigious Golden Goat - Capra d´oro award for 2021 and 2022 was held last night in Maistra´s Lone Hotel in Rovinj with the presence of numerous guests, including mayors, directors of tourist boards, representatives of hotel companies, tourism workers, representatives media, awarded and candidates for awards.
It is an annual award given by the Tourist Board of Istria County since 1994 for exceptional contribution in the field of marketing activities in the tourism of Istria, especially in the area of ​​product improvement and tourist promotion for activities, products and projects from the area of ​​Istria County. Since 2011, this award has been awarded in five categories - as the main award, it is awarded to deserving individuals with a monetary award in the amount of 10,000 kuna, while the charter with a monetary amount of 4,000 kuna is awarded to projects, products or activities in the categories: Innovative product, Tourist product, Events and Visual communications.
Golden Goat - Capra d´oro is a traditional event that every year presents the best that Istria has produced in the current year. Although investments are extremely important for new development, for better restructuring and repositioning, for raising the reputation of the destination of Istria, the Golden Goat - Capra d´oro in this segment also rewards those individuals/entities who, with their resourceful, creative and innovative approach, often without large investment, but with built-in knowledge, significantly contribute to changing the image of Istria for the better.

In this way, Istria best demonstrates how, year after year, it has the ability to create new services, experiences and products that guarantee Istria´s competitiveness in the Mediterranean. In almost all services and products, the handwriting of sustainability on the one hand and digitization on the other can be read. In this way, Istria is the fastest and most qualitatively approaching the settings of the so-called EU Green Deal, explained the director of TZ Istria County Denis Ivošević.



The Golden Goat - Capra d´oro award for life´s work and exceptional contribution to the development and promotion of tourism in Istria was posthumously awarded to Draga Orlić and Frank Lukež.

The Golden Goat - Capra d´oro award for exceptional contribution to the development and promotion of tourism in Istria and as a lifetime achievement award for the year 2021 was awarded posthumously to Corrado Pellizzer, Guido Schwengersbauer, Anton Nin Kernjus and the Civil Protection Headquarters of the Istrian County.
For the year 2022, two special awards were also given, for innovative and continuous contribution to raising the quality of services and experiences through numerous programs:

Maistra Hospitality Group for the presentation projects of the Maistra Collection gourmet offer, the new Food&Beverage brand MaiStar MaiEats, and for the Rewards Club loyalty program
Valamar Riviera for lifestyle magazine Substance for gourmet branding Bokoon - Istrian tavern and for Wow Wow Pet Friendly Holiday project for guests with pets.

Winners of the Golden Goat - Capra d´oro plaque for 2021.
In the Innovative Products category, 11 nominations were received, and the winner in this category is Valamar Riviera for the Maro smart play Valamar Diamant hotel concept
In the Tourism Product category, 7 nominations were received, and the recognition for Tourism Product was won by:
Svetvinčenat d.o.o. for the Kaštel Morosini-Grimani project
Adventure holiday and Sport plus for Adventure parks Jangalooz.


In the Events category, 12 candidacies were received, and the awards were won by:
Sailing club Uljanik for Maxi on - Pula
Plava laguna d.d. Poreč for Plava laguna 5150 triathlon Poreč Croatia
Bike triangle d.o.o. Pula for the Istria 300 event


In the Visual Communication category, 9 candidacies were received, and the awards were won by:
Maistra Hospitality Group for the presentation of Grand Park Hotel Rovinj through five thematic videos
Rose-art video production for the movie Kabola in autumn
TZ Central Istria and Level 52 for the promotional video Central Istria – are to explore.