Although this year is the date ASTA Destination Expo (ADE) international business events of the American Association of Travel Advisers (ASTA) postponed several times, the organizers did not give up and in constant communication with partners, finally defined the date of the event in Croatia.

This is a big thing for our tourism, because in addition to the ADE being held in Croatia for the first time, it is a b2b workshop and conference attended by over 150 agents members of the American Association of Travel Advisers.

Thus, the ADE will be held in Dubrovnik this year from June 10 to 13, 2021.

Between 150-200 tourism and travel experts from the USA will be in Croatia for the annual conference of the ASTA Association (American Society of Travel Advisors), the largest organization of travel agents in the world. The purpose is to promote Croatia as a tourist destination and to educate American agents in the sale of Croatian tourist arrangements. Also, ADE is aimed at further intensifying the tourist traffic of guests from the USA through the development and sale of complex tourist products (package arrangements, events and gatherings) in Croatia, and consists of educational, promotional and business part.

In the educational and promotional part of the event, buyers will be introduced to Croatia as a tourist destination with special emphasis on the city of Dubrovnik as the host city. The official organizer of the event is AmCro Travel, sponsors are the Tourist Board of the City of Dubrovnik and the Croatian National Tourist Board, and you can find the program of the event on the official website of ASTA.

American agents come to Croatia as early as June 03, and stay until June 20, visiting all parts of Croatia, through organized FAM trips, which are an integral part of ASTA Destination Expo 2021. More about the event at the next LINK.

Croatian travel agencies, hotels and other participants in tourism expressed great interest in exhibiting at Trade shows and B2B meetings during the ASTA conference

In the business part of the event, it is planned to hold a business and tourist exchange, more precisely a Trade Show and a B2B workshop. Participants are representatives of customers - members of ASTA, and representatives of bidders are stakeholders in the Croatian tourism industry - hoteliers, travel agencies, tourist boards, national and nature parks, etc. The Trade Show will be held on the second day of the event, June 11, in the format of tourism fair lasting a total of 150 minutes where representatives of bidders will have the opportunity in an open format on site to present their destinations, products and services to American colleagues.

On the other hand, the B2B workshop will be held on the third day of the event, June 12, for a total duration of 310 minutes, and will consist of a maximum of 18 time slots for live meetings pre-arranged through the online platform. The organizer of the business part of the event is the company HIT Dalmatia DMC from Split, which specializes in destination and event management.

More information about this part of the event and as well as the registration link are available on the website www.hitdalmatia.com.

By the way, the ADA has been held since 2006, every year in a different destination, with the aim of better getting to know and connecting its members with the stakeholders of the tourist offer of the selected destination.