On Thursday, a specialized MICE workshop was successfully organized, which was held in the attractive space of Les salons Hoche, in the immediate vicinity of the Arc de Triomphe and the Champs-Élysées, that is, in the heart of Paris.

The goal of the workshop was the establishment of business cooperation and the bringing together of Croatian and French tourist entities, so the maximum number of Croatian entities responded to the workshop, including numerous specialized DMC agencies, as well as numerous hotel chains.

Director of the HTZ Representative Office in France, Danijela Mihalić Đurica, pointed out that she was pleased with the great interest of the French market in the business tourism segment of Croatia, and that this format of workshops, where representatives of the Croatian and French tourism industries come together, is a high-quality way of presenting everything that Croatia has to offer. in business tourism.
The potential of the business segment at the destination level was presented to the interested public as part of the workshop by the congress and incentive departments of Opatija, Dubrovnik and Zagreb, which presented the complete MICE offer of Croatia for the first time on the French market. In addition to a record number of Croatian participants, the workshop also attracted about 60 of the most important French agencies specialized in this segment, such as EGG, Eventteam, Overcome, Phenomene, Xplore, The blue Yellow and others.
The specifics of the Croatian MICE offer to French partners are also presented through a digital brochure with a unique QR code and an overview of the entire business offer of Croatia. A part of the Croatian wine and gastronomy scene was also presented, so in addition to promotional materials, brochures and Croatian souvenirs, MICE buyers also received award-winning Istrian olive oil, and a tasting of quality wines from different wine regions of Croatia was held.

The important information is that during the year 2022, French tourists achieved almost 40 percent more arrivals and overnight stays in Croatia compared to last year, and thus they came significantly closer to the trends from 2019. If there are no significant disturbances in the markets, in the next expects to reach pre-pandemic figures from the French market.